Examples described herein include systems and methods for management of contextual notifications on user devices. Entities can be categorized as VIP status based on scoring profiles sent from a management server to the user device. Applications on the user device can implement an SDK that reads the profiles and sets certain actions to boost scores and others to reduce scores. These local VIP scores can be sent periodically from the user device to the management server. The management server can use them in conjunction with global VIP scores for the same entities to create aggregated VIP information. This can be sent back to the user device, allowing the user device to then visualize different notifications or workflows based on whether an entity's aggregated VIP information exceeds one or more thresholds.