Invention Grant
- Patent Title: Dynamic telephone number assignment
-
Application No.: US15065439Application Date: 2016-03-09
-
Publication No.: US10986224B2Publication Date: 2021-04-20
- Inventor: Anurag Agrawal , Anshul Kothari , Tao Huang , Girish Baliga , Seung Yi
- Applicant: Google LLC
- Applicant Address: US CA Mountain View
- Assignee: Google LLC
- Current Assignee: Google LLC
- Current Assignee Address: US CA Mountain View
- Agency: Fish & Richardson P.C.
- Main IPC: H04M3/22
- IPC: H04M3/22 ; G06Q30/02

Abstract:
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for dynamic telephone number assignment. A method includes: providing a content item to a user device, the content item including a control for initiating a call to a content sponsor associated with the content item; assigning a telephone number from a pool to the content item; receiving a control interaction indication; facilitating a connection between the user and the content sponsor based on the interaction; storing an association between a user identifier, the telephone number, and a content sponsor identifier such that future calls from the user to the telephone number can be routed to the content sponsor, even after the telephone number has been returned to the pool; and linking a content item impression with the connection such that a report can be generated that shows an effectiveness of the content item impression.
Public/Granted literature
- US20160191699A1 Dynamic Telephone Number Assignment Public/Granted day:2016-06-30
Information query