An image apparatus includes: an image sensor configured to successively generate image data by continuously imaging an object scene; a memory configured to successively store the image data generated by the image sensor; a touch panel configured to output a first signal for commanding shooting preparation by a touch operation of a user and a second signal for commanding shooting by a release operation of releasing the touch operation; and a processor configured to successively store the image data successively generated by the image sensor in the memory according to a first storage format when the first signal is input from the touch panel and store the image data successively generated by the image sensor in the memory according to a second storage format when the second signal is input from the touch panel.