Disclosed is related to a printing device for performing a multi-color gravure offset printing operation in one rotation of a gravure offset roll for various shapes of printing material, and a method therefor. The printing device includes at least: a blanket roll having a cylindrical shape and moving in a first direction while rotating; an ink transfer unit including one or more ink transfer plates which is in contact with a lower end of the blanket roll; a squeeze unit moving in a second direction in a state in which one end thereof comes in contact with the ink transfer plate, wherein the second direction forms a predetermined angle with respect to the first direction or is orthogonal to the first direction. According to the present invention, an effect of enabling gravure offset printing in one printing cycle on various shapes of printing material is provided.