An apparatus and method, configured for transferring articles of the fish and meat processing industry in a predetermined end position, including a continuous conveying device with a plurality of transport sections for individually receiving the articles and movable in the conveying direction, which transport sections comprise in the conveying position a transport element pair forming two article support surfaces. Each transport element is configured to be controllably pivotable about axles, running in the edge region of the respective transport section, so that the articles (10) are transferred to the predetermined end position, under the effect of gravity, in a plane lying below the conveying plane by controlled pivoting of both transport elements while retaining the article orientation or by controlled pivoting of one of the respective transport elements of one of the respective transport element pairs while changing the article orientation.