Techniques for providing a virtual item shopping environment are presented herein. Live video of a person walking past a display is captured using a camera. One or more items are selected from a database automatically by determining an item available for sale and selecting the item without intervention from the person. One or more data records representing one or more respective items are retrieved from a database. The items are presented on a display based on the data records representing the respective items. Presentation is perform by presenting live real-time video of the person walking past the display with an overlaid view of the item available for sale to provide an unrequested view of the item available for sale.