An image forming apparatus includes an image forming section, a case section, a conveyance section, a controller, an acquiring section, and storage. The controller controls the image forming section and the conveyance section according to mechanical settings information corresponding to a type of the sheet. The acquiring section acquires an identification image for identifying the type of the sheet. The storage stores therein mechanical-settings-information candidates and registered images associated with the mechanical-settings-information candidates. The controller determines whether or not a matching image exists when a sheet is loaded in the case section. Here, the matching image is a registered image matching the identification image of the registered images. The controller adjusts mechanical settings information based on a mechanical-settings-information candidate associated with the matching image of the mechanical-settings-information candidates when determining that the matching image exists.