A more efficient over-the-air software push can be facilitated by leveraging a smart scheduling system for vehicles. The smart scheduling system can use location and network capacity data to prioritize over-the-air software pushes for vehicles. For instance, a vehicle, which is only operational during off-peak wireless network hours can receive a software push during the off-peak times because wireless network capacity is not an issue. However, vehicles, which are used primarily during heavy peak wireless network times can receive software in a prioritized manner based on location data, frequency of use, network capacity, etc.