A wheel logo imprinting device includes a wheel feeding system, a position identification system, a wheel turning system, a logo imprinting system, a station switching system, a logo drying system and a wheel discharging system. The device can be used for continuous production of assembly lines, can realize multi-directional, multi-angle and multi-number imprinting of personalized logos, orderly connects feeding, imprinting, drying and discharging through a reasonable process layout, and integrates imprinting and drying by using double stations so as to greatly improve the production efficiency and shorten the production cycle.