Examples described herein relate generally to content aware bit flipping decoders. An example device includes a decoder. The decoder is configured to: process one or more flip thresholds based on statistics of data to be decoded; and perform a bit flipping algorithm on the data using the one or more processed flip thresholds. Other examples relate to methods of processing one or more flip thresholds based on statistics of data to be decoded and performing a bit flipping algorithm on the data using the one or more processed flip thresholds.