An electronic customization system designed to allow an automotive interior to be customizable via a user terminal. The electronic customization system comprises electronic customization displays integrated in corresponding aesthetic/functional components of the automotive interior, and an electronic control unit configured to communicate and cooperate with the user terminal in order to allow the automotive interior to be customizable via the user terminal. The user terminal is configured to expose a graphical user interface configured to allow digital decorative wallpapers to be selectable for display on the electronic customization displays, and to transmit to the electronic control unit data indicative of the selected digital decorative wallpapers. The electronic control unit is configured to receive data indicative of the selected digital decorative wallpapers from the user terminal, and to cause the selected digital decorative wallpapers to be displayed on the electronic customization displays.