A method of delivering content in one or more packets over a network is described. A content request packet comprising a request for content based on a first IPv6 address is received, the first IPv6 address identifying the content. The first IPv6 address is mapped to a second IPv6 address, the second IPv6 address being associated with the content at a physical location. The content requested in the content request packet is then received from the physical location associated with the second IPv6 address for delivery to a user. A further method includes routing a packet for requesting the content from a client to a content server storing an instant of the content, based on an IPv6 address of content being requested by the client. A communication session is then set up between the client and the content server; and the requested content is transmitted from the content server.