Computer implemented systems and methods are provided that generate or at least facilitate forecasting and strategy outcomes optimization solution based upon metric analysis of characteristics, and/or other controlled attributes (collectively feature metrics) for products and/or services. A model that represents the relationship between periodic outcome variable (Y) and causal variables (X1 . . . Xn) is formulated using one or more suitable algorithmic techniques or models (e.g., linear regression, time series regression, Bayesian or a combination).