According to one embodiment, a driving method of a display device including a display area in which liquid crystal pixels are arranged in a matrix, a plurality of scanning lines arranged along display rows, a plurality of signal lines arranged along display columns, a backlight which illuminates the display area, and a controller which controls a display operation, the driving method includes via the controller, driving the scanning lines alternately from a center of the display area to both edges of the display area, outputting video data corresponding to a driven scanning line to the signal lines in synchronization with the driving of the scanning line, and turning on the backlight for a predetermined time after outputting the video data of one frame.