Disclosed is a two-dimensional code image generation method and apparatus, a storage medium and an electronic device related to the field of two-dimensional code image technology. The method includes obtaining an initial two-dimensional code image and a background image, and performing structured processing on the initial two-dimensional code image according to the background image to obtain a structured two-dimensional code image, performing mode transfer processing on the background image to obtain a background image of a target mode by a mode transfer model, and performing a fusion operation on the structured two-dimensional code image and the background image of the target mode to obtain a target two-dimensional code image.