The present disclosure is directed to an organic light emitting diode display device includes a substrate having an emitting area and a non-emitting area; an overcoating layer on a first surface of the substrate and including a plurality of convex portions and a plurality of concave portions, at least one of the plurality of convex portions including a bottom surface portion, a top surface portion and a side surface portion between the bottom and top surface portions; a light emitting diode on the overcoating layer; and a cholesteric liquid crystal layer at a transmission direction of a light emitted from the light emitting diode.