A networked computer system distributes content that is to be added to receipts by receipt issuing devices. The system includes a central server, first and second store servers communicating with the central server over a first network, first receipt issuing devices communicating with the first store server over a first local network, and second receipt issuing devices communicating with the second store server over a second local network. A first control plane is implemented in the central server to control whether or not the content is to be distributed to the first store server and whether or not the content is to be distributed to the second store server. A second control plane is implemented in the first and second store servers to control whether or not the content is to be distributed to the first and second receipt issuing devices, respectively.