A display device includes a first frame configured to be coupled to a dashboard of a vehicle, a first roller coupled to the first frame and configured to rotate about a first rotary shaft, a second roller located above the first roller, coupled to the first frame, and configured to rotate about a second rotary shaft that extends parallel to the first rotary shaft, a driving track disposed around the first roller and the second roller, a second frame coupled to the driving track and configured to reciprocate upward and downward relative to the first frame, a flexible display coupled to the second frame and to the driving track and configured to receive power from the vehicle, and an actuator configured to receive power from the vehicle and to move the second frame upward and downward relative to the first frame.