A HUD device that allows an occupant of a moving body to view a virtual image by projecting an image on a display medium includes a display item information acquisition unit that acquires display item information showing position and display content of display item, a travel information acquisition unit that acquires travel information indicating position of the moving body at predetermined time intervals, and a state information acquisition unit that acquires state information indicating state of the moving body, and specifies at display timings display position on the basis of position indicated by display item information and position indicated by travel information acquired last. The HUD device includes a display controller that specifies display position on the basis of position indicated by display item information and correction position obtained by correcting position indicated by travel information acquired last in accordance with state indicated by state information and displays an image showing display content indicated by display item information at the specified display position on the display medium when a predetermined condition is satisfied.