One or more computing devices, systems, and/or methods are provided. A user profile database may be analyzed to identify a first set of user profiles associated with conversion events associated with a first entity and/or a second set of user profiles that are not associated with conversion events associated with the first entity. A first set of vector representations may be generated based upon the first set of user profiles. A second set of vector representations may be generated based upon the second set of user profiles. A request for content associated with a client device may be received. A first vector representation may be generated based upon a first user profile associated with the client device. A user funnel stage score associated with the first entity may be generated based upon the first vector representation, the first set of vector representations and/or the second set of vector representations.