Herein is disclosed a method of transfer inkjet printing comprising jetting a radiation curable inkjet ink onto an intermediate transfer member of an inkjet printer to form an image; irradiating the radiation curable inkjet ink on the intermediate transfer member to form an at least partially cured image; and transferring the at least partially cured image to a substrate to form a printed substrate. Herein is also disclosed a transfer inkjet printing apparatus adapted, in use, to perform the method.