Systems and methods for image generation for social media contact engagement are provided. In example embodiments, a publication that represents an item available for purchase is identified. Item data, including an item image, for the publication is access. A plurality of images are generated for the publication using the item data. A cycling assembly of images comprising a portion of the plurality of images is assembled. The cycling assembly of images is assigned to an entity profile, corresponding to an entity associated with the publication, of a social networking service. The assignment of the cycling assembly of images causes the cycling assembly of images to be displayed to members of the social networking service in place of a member profile image.