Provided are a display device and a driving method thereof. The display device includes: a display panel for displaying an image, based on data signals supplied from data lines; a load controller for determining a scale factor for controlling a target luminance of the image displayed in the display panel, based on a load of first image data input from the outside; and a data driver for outputting data signals to the data lines, corresponding to the first image data corrected using the scale factor. The data driver includes a plurality of data driver chips coupled to at least one data line among the data lines. The load controller determines the scale factor, based on at least one of a total load of the first image data and local loads with respect to the respective data driver chips.