A fishing lure device for use with a fishing line having a blocking portion includes a lure component with an inner passage through which the blocking portion can pass. A lure connector which is connectable to the lure component has a central passage sized for preventing the blocking portion from passing through it. When the connector is connected to the lure component at one end thereof, with a fishing line extending through the passages with the blocking portion being disposed on a part of the fishing line passing out of opposite end of the lure component, the connector is detachable from the lure component and the lure component is removable from the line by passing the blocking portion through the lure component. The invention also extends to a fishing lure assembly, a method of disassembling a fishing lure device from a fishing line, and a fishing lure device kit.