There is provided a composition (C) comprising a modified PVA (A) and a compound (B), wherein the modified PVA (A) contains 0.01 mol % or more and less than 2 mol % of double bonds derived from an unsaturated carboxylic acid or a derivative thereof in side chains; the compound (B) is a compound having a conjugated double bond and two or more hydroxy groups bonded to the conjugated double bond, or a salt or oxide thereof; and a content of the compound (B) in the composition (C) is 0.001 parts by mass or more and less than 5 parts by mass based on 100 parts by mass of the modified PVA (A). The composition (C) has excellent hue, contains less insolubles in water, and has excellent water solubility.