An image processing apparatus includes: a storage unit that stores additional processing information which is processing information associated with physical information of a physical information terminal which a user wears, the additional processing information being transmitted from a user terminal that generates the processing information according to an instruction from the user; a first receiving unit that receives the physical information from the physical information terminal; and an execution unit, in a case where the physical information received by the first receiving unit matches the physical information of the additional processing information stored in the storage unit, executes a process corresponding to the processing information included in the additional processing information.