Invention Grant
- Patent Title: Delayed processing for over-delivery determination for content delivery system experimentation
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Application No.: US16824643Application Date: 2020-03-19
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Publication No.: US11238488B2Publication Date: 2022-02-01
- Inventor: Min Liu , Parvez Ahammad
- Applicant: Microsoft Technology Licensing, LLC
- Applicant Address: US WA Redmond
- Assignee: Microsoft Technology Licensing, LLC
- Current Assignee: Microsoft Technology Licensing, LLC
- Current Assignee Address: US WA Redmond
- Agency: Schwegman Lundberg & Woessner, P.A.
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02 ; G06Q10/06

Abstract:
A delayed grouping (batch) processing of previous campaign delivery pacing decisions and corresponding outcomes (deliveries) is used to configure a new auction experiment iteration. In the new iteration, a campaign that was previously over-delivered is classified as either (a) over-delivered due to incorrect pacing or (b) over-delivered due to auction experiment design. After the delayed processing, the new auction experiment iteration is conducted with a mitigating action taken on the previously over-delivered campaign if the campaign is classified as (b) over-delivered due to auction experiment design. For example, the mitigating action can include removing the campaign from a subsequent iteration of the experiment, or the experiment can be redesigned. By doing so, the over-delivery caused by the campaign due to the auction experiment design is avoided when performing the new auction experiment iteration.
Public/Granted literature
- US20210295374A1 DELAYED PROCESSING FOR OVER-DELIVERY DETERMINATION FOR CONTENT DELIVERY SYSTEM EXPERIMENTATION Public/Granted day:2021-09-23
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