A vehicle display device includes: a display unit that is disposed in a host vehicle and that displays an image; an imaging unit that captures an image of circumstances surrounding the host vehicle; and a controller configured to perform processing through which, by controlling the display unit, a virtual vehicle image representing a virtual vehicle imitating the host vehicle is displayed, and the image of the circumstances surrounding the host vehicle captured by the imaging unit is pasted for display as a reflected image representing reflection in the host vehicle onto an outer panel of the virtual vehicle represented by the virtual vehicle image.