An electronic apparatus includes: a display; a communication circuit; and a processor configured to: display an image on the display, in response to receiving a request for transmitting content of the image from an external apparatus through the communication circuit, identify whether or not to perform an operation for selecting content based on a number of content included in the image, based on the identifying to perform the operation for selecting the content, receive a user input for selecting the content from the external apparatus, and transmit data of the content, which is selected from a plurality of contents in the image according to the user input, to the external apparatus through the communication circuit, and based on the identifying to not perform the operation for selecting the content, transmit data of the image displayed on the display to the external apparatus.