A video quality assessment method includes obtaining a video quality assessment parameter of a to-be-assessed video, where the video quality assessment parameter of the to-be-assessed video includes an average packet loss gap of the to-be-assessed video, determining packet loss dispersion of the to-be-assessed video based on the video quality assessment parameter of the to-be-assessed video, and determining quality of the to-be-assessed video based on a packet loss rate of the to-be-assessed video, an average consecutive packet loss length of the to-be-assessed video, the packet loss dispersion of the to-be-assessed video, and attribute information of the to-be-assessed video.