A method of providing location services at a location server for a venue includes: receiving a request for location service, where the request for location service comprises at least one of a first identification of at least one mobile device or an identification of a target area; and sending a response, where the response comprises at least one of a second identification of at least one mobile device or an identification of a geographic area, where at least one of the first identification of at least one mobile device, the second identification of at least one mobile device, the identification of the target area, or the identification of the geographic area comprises a venue-specific identification.