Sequence-level parameters are generated for an image frame sequence including sequence-level indicators for indicating metadata types present for each image frame in the sequence of image frames. Frame-present parameters are generated for a specific image frame in the sequence including frame-present indicators corresponding to the metadata types as indicated in the sequence-level parameters. The frame-present indicators identify first metadata types for which metadata parameter values are to be encoded in a coded bitstream as metadata payloads. The image frame sequence, the sequence-level parameters, the frame-present parameters and the metadata payloads are encoded in the coded bitstream. A recipient device can generate, from the specific image frame based partly on the metadata parameter values determined for the first metadata types, a target display image for a target display.