A method of controlling augmented reality (AR) mobility according to embodiments may include generating, by a camera, image data by photographing one or more users, extracting information about the one or more users from the image data, calculating a reference point for projection of an AR object based on the location information about the users, and displaying the AR object on a display based on the calculated reference point. An apparatus for controlling AR mobility according to embodiments may include a camera configured to generate image data by photographing one or more users, a controller configured to extract information about the one or more users from the image data, a calibrator configured to calculate a reference point for projection of an AR object based on the location information about the users, and a display configured to display the AR object on a display based on the calculated reference point.