A messaging application may receive a first input indicative of starting a conversation and a second input by a first user. The messaging application may determine that the second input is indicative of at least one attribute associated with the conversation. The messaging application may send to a messaging service data comprising information indicating a start of a new conversation and information indicating that the at least one attribute is associated with the conversation, wherein the messaging service stores in at least one database the at least one attribute associated with a thread identifier of the conversation.