A pattern skin lighting device of a vehicle may include a plurality of lightning cells disposed on a plane while forming a predetermined pattern. Each lightning cell includes a light emitting element, a cell pocket configured to surround the light emitting element, a cell cover configured to be pivotable with respect to the cell pocket while surrounding the light emitting element within the cell pocket, and an actuator engaged to an end of the cell cover and configured to selectively pivot the cell cover with respect to the cell pocket.