Techniques are described for providing normalized object exposure in a collaborative platform. Implementations provide a collaborative platform to enable multiple users to collaborate to address an issue collectively. The platform enables a user to create a work routine in which objects may be added and manipulated by multiple users. The objects may be normalized through use of a normalized object contract. Tools may be added to the work routine, and linked to objects to apply functionality to the object data of the objects. The tools may also comply with the normalized object contract to be consumable within the platform. Through the contract, objects may exhibit a shared common state such that multiple users and/or processes access the same state for a particular object at any given time in a work routine.