A method, system, and/or computer program product controls a self-driving vehicle (SDV) based on a purchase transaction at a point of sale (POS) device. One or more processors detects a purchase transaction at a device for a product. In response to detecting the purchase transaction at the POS device, the processors(s) transmits instructions to the SDV to transport a passenger associated with the purchase transaction from a location of the POS device to a predetermined location.