An apparatus and a method for transmitting and/or receiving data in an electronic device are provided. According to an embodiment, an electronic device includes a communication interface and a processor. When the electronic device outputs content, the processor can transmit the content to an external electronic device using the communication interface, detect a state of the electronic device in relation to the output, select substitute content for the content at least based on the detection, determine a schedule corresponding to the substitute content, and transmit the substitute content to the external electronic device based on the schedule.