A reflective display body includes a light diffusion control layer and a reflective layer. The light diffusion control layer has a plurality of regions having a relatively high refractive index in a region having a relatively low refractive index. The regions having the relatively high refractive index extend from one surface side toward the other surface side of the light diffusion control layer, and a straight line parallel to the extending direction is tilted with respect to the thickness direction of the light diffusion control layer. When a vector C is obtained by projecting a vector, which is parallel to the extending direction and directed from the surface side distal to the display surface of the reflective display body toward the display surface side, onto the display surface, the smallest angle among three angles between vector C and vectors D1 to D3 is more than 0° and 45° or less.