An object of the present invention is to provide an image forming method capable of coating a photocurable varnish without unevenness on a toner image formed using an electrostatic latent image developing toner, and further having good adhesion between a varnish layer and the toner image. The image forming method of the present invention comprises: forming a toner image on a recording medium using an electrostatic latent image developing toner containing a toner particle comprising a binder resin and a release agent; and forming a varnish layer on the toner image by applying and curing a photocurable varnish comprising a photocurable compound. The binder resin comprised in the electrostatic latent image developing toner contains a crystalline polyester resin. The photocurable compound comprised in the photocurable varnish comprises a diol di(meth)acrylate having a straight hydrocarbon chain.