Methods, apparatus, and systems are disclosed for detection of a network signal identifying an electronic device in response to a transaction initiated by an entity. For example, the network signal can be transmitted by the electronic device in response to an initial network connection. An entity identifier identifies the entity associated with initiating a transaction based on matching identifying information contained in the network signal with transaction information from a supply chain. A configurator to configure the electronic device specific to the identified entity can be based on a feature set determined by channels through which the electronic device came to an end user. The feature set programs the electronic device to interoperate with a network device in response to the initial network connection.