A measurement and reporting method is provided. The method includes: receiving, by a terminal, a measurement configuration from a base station, the measurement configuration indicates a plurality of measurement objects to be measured; obtaining measurement results and channel characteristic values respectively corresponding to the plurality of measurement objects; and sending channel characteristic values and measurement results respectively corresponding to some or all of the plurality of measurement objects, or group identification information and measurement results respectively corresponding to some or all of the plurality of measurement objects, where different groups correspond to different channel characteristic values. The base station determines, from a plurality of measurement object groups, a plurality of target measurement objects used to send data to the terminal. Different groups correspond to different channel characteristic values. Therefore the plurality of target measurement objects from the plurality of measurement object groups are not easily shielded at the same time.