A processing system may identify a first set of downloader devices for a first media stream from a first uploader device, where a plurality of servers of a distribution network is available to route the first media stream between the first uploader device and the first set of downloader devices, calculate a first upload bitrate and a first upload server of the plurality of servers for uploading the first media stream, where the calculating may minimize an average latency experienced by a plurality of downloader devices and maximize an average download bitrate for the downloader devices across a set of media streams including the first media stream, where the plurality of downloader devices includes the first set of downloader devices, and where each media stream is associated with a respective uploader device, and assign the first upload bitrate and the first upload server to the first uploader device.