Aspects of the subject disclosure may include, for example, obtaining image content over a communication network, determining a predicted viewpoint of a user associated with the image content, and adjusting the image content to equirectangular image content according to the predicted viewpoint. Further aspects can include downscaling the equirectangular image content according to a display capability of a mobile device resulting in a downscaled equirectangular image content, cropping the downscaled equirectangular image content resulting in a cropped equirectangular image content, and providing, over the communication network, the cropped equirectangular image content to the mobile device. Other embodiments are disclosed.