A sampling frequency recommendation method, apparatus, and device, and a storage medium relating to the field of communications technologies are disclosed. The sampling frequency recommendation method includes: obtaining a network key performance indicator of a to-be-analyzed data stream; sampling the network key performance indicator based on a plurality of different sampling frequencies to obtain an experience quality sequence corresponding to each sampling frequency, where the plurality of different sampling frequencies include one standard sampling frequency and at least two to-be-tested sampling frequencies, and the standard sampling frequency is greater than each to-be-tested sampling frequency; and determining a matching degree between an experience quality sequence corresponding to each to-be-tested sampling frequency and a standard experience quality sequence, and determining a recommended sampling frequency based on the matching degree between the experience quality sequence corresponding to each to-be-tested sampling frequency and the standard experience quality sequence.