A method for measuring blood pressure of a subject is described herein. In an implementation, the method includes obtaining a plurality of photoplethysmogram (PPG) features associated with the subject. The method further includes ascertaining one or more latent parameters associated with the subject based on the plurality of PPG features and a reference model, wherein the reference model indicates a correlation between the plurality of PPG features and the one or more latent parameters. Further, blood pressure of the subject is determined based on the one or more latent parameters and the plurality of PPG features.