A method and system provide the ability to orchestrate a media workflow using a computer system. A payload for an application programming interface (API) to be utilized to process media content is determined. The payload is parsed to display one or more variables of the payload in a graphical user interface. The variables are mapped to webform user interface elements. A job of the media workflow is executed. During execution, a webform of the user interface elements is programmatically generated and presented to an operator, data for the payload is received via the webform, and the received data is provided to the API to process the media content.