Systems, methods, and devices disclosed herein relate to an improved interactive experience. The system can be for delivery of an interactive attraction experience. The system can include a passenger vehicle having a plurality of passenger locations and a content presentation system that can present a virtual portion of the attraction experience viewable from the plurality of passenger locations. The system can include a transceiver that can transmit a trigger signal and at least one processor. The at least one processor can control delivery of the virtual portion of the attraction experience via the content presentation system, detect presence of a non-ride device, and deliver a trigger signal via the transceiver to the non-ride device, the trigger signal linked with the attraction experience.