A system sends the identification of an electronic incentive award that a player may into a mobile device. The electronic incentive award may be sent in response to the player performing an action to complete an incentive objective on an electronic gaming machine (EGM). The system receives incentive progress data that corresponds to the action to complete the incentive objective. The incentive progress data indicates player progress towards completing the incentive objective. In response to the incentive progress data indicating that the player has completed the incentive objective, the system provides the electronic incentive award to the mobile device for the player to use on the mobile device.