Cloud services are often implemented as instances of applications having one or more components running on the nodes (e.g., host computers or servers) of a data center. Network services are thereby provided to a workload that uses the network resources of network interface devices (e.g., a NIC, switch, or router). The workload is a first instance of an application. The network interface devices can produce resource usage measurements of usage metrics that quantify usage of the network resources by the workload. The resource measurements can be used to produce an application network profile of the application. The application network profile can be used to select at least one of a plurality of nodes on which a second instance of the application is launched.